Clothing and Sportswear

What can feel smarter than a freshly laundered shirt or t-shirt? We want to go to work feeling smart and clean, we want to go out to socialise feeling fresh and relaxed. We want to go to the gym looking and feeling great. And we want our babies and children to be clothed in absolute comfort.  


Purity and hygiene - a modern luxury  

With today’s busy lifestyles, smart and fresh feeling clothing is at the top of everyone’s wish list. We all want our clothing, especially next-to-skin items, not to just look good but feel pure and hygienic from the moment you put it on - to the moment it goes into the laundry basket to be washed.  


Amicor Pure – gentle, safe and soft  

Thanks to ground-breaking research into fibre technology, we can now include Amicor fibre inside our clothing from the beginning. Amicor is a new smart fibre designed to provide lasting hygiene and purity for the lifetime of each garment. Beautifully gentle, safe and soft, Amicor fibre blends intimately with the main fibres.  


How can we improve on cotton?  

Intimately blended with natural cotton, Amicor will actually improve the long term comfort factor of clothing during wear by preventing the odour that can build in this non-wicking fabric. Amicor will even protect cotton fibres from degradation from repeated wash and wear, so your clothing will stay smarter for longer.  

It really is amazing that something can improve on the lasting purity of cotton which is always thought of as the most simple and pure fibre for clothing. In skin comfort trials, Amicor Pure actually measured ‘less of an irritant’ than 100% cotton. Amicor is suitable for all skin types, even for most sensitive skins.  


And even for baby….  

For our baby clothing and bedding, Amicor Pure offers us additional hygiene and comfort by preventing the development of sour odours from spills and accidents.    


Sportswear that lasts more than one season…..  

To keep our winter or summer sportswear fresh and ready for use, the smartest step we can take is to include Amicor inside the clothing from the start. Amicor will keep our favourite sportswear fresh and hygienic – so we not only look good, but feel clean and fresh. Synthetic fibres are often used in sportswear for their functionality, but these same fibres actually attract the organisms that cause stale smells and stubborn staining, resulting in garments that look and feel less than smart - and less than fresh! Amicor works with synthetic fibres to keep them smarter and fresher – adding to the overall functionality of specially-designed fitness clothing.    


Look smart……feel fresh …..always  

Your ski or boarding gear will now stay fresh and smart over the summer with Amicor inside. High endurance sportswear like our fitness clothing will stay fresh while we are active and while it is in the gym bag on the way home.    


Where to find Amicor Pure clothing and sportswear  

For a full list of Amicor and Amicor Pure consumer clothing please see the next section. This is a fast-growing sector and will be updated frequently.


Contact Us

For more information contact Ashwini Chotani  amicor.taf@adityabirla.com