Furnishings & Carpets

Introducing healthy flooring from Amicor Pure. Imagine floorcoverings with a healthy freshness inside that are made with the purest, whitest wool.

- Gentle, safe and soft
- Improves indoor air quality
- Provide a healthy room environment
- And provides allergen controlled living at home, school and work


Allergen Control

1 in 8 adults and 1 in 5 children in the UK have a sensitivity to house dust mite allergen. There may be many more people who live with the problems, but have never been diagnosed. Infants are particularly at risk of developing a sensitivity to allergens at the age of  six months, while their own immune system develops.

Amicor Pure is a revolutionary, new fibre designed to improve indoor air quality in bedrooms, living and work rooms by preventing dust mites and their allergen within beds, furnishings and carpets.


Providing a healthier indoor environment

Beds are the major area where dust mites can live but they also migrate into carpets and rugs. Amicor Pure provides a safer, healthier sleeping environment and has proof that it reduces allergens at source. Doctors agree that the prevention of dust mite allergen in the home will help to prevent sensitisation that could lead to asthma. Amicor Pure has the British Allergy Foundation 'Seal of approval' and has been endorsed by the Red Cross Hospital, Barcelona.


Gentle, safe and soft

Amicor Pure has Oekotex approval for use with babies, children and adults. It is also the first fibre to be accredited on the White List of safe anti-microbial products for consumer use.

Wool absorbs contaminants in the air, improving indoor air quality and helping you breathe more easily.

Consumers can now choose a 'speciality' carpet that will also provide a healthier environment that will last for the lifetime of the product.

Amicor Pure delivers floorcovering with a healthy freshness inside.


Recommendations  - Consumer 

Carpets containing Amicor Pure will complete the Healthy Bedroom and sleeping environment for allergen sufferers in particular. Individuals can provide a protected zone within beds, bedding and now the carpet that is safe, soft and comfortable. 

Carpets containing Amicor Pure will also be a safer alternative for families where babies, children or adults play or sit on the carpet and we hope, will provide an additional level of comfort and durability that really adds value to your home investment.



Contact Us

To be informed of our progress please contact Ashwini Chotani at Marketing Department on amicor.taf@adityabirla.com