Socks & Footwear

Shoes and socks to be fresh in. Anytime.  

There is nothing cooler than clean, new shoes that are pure and fresh inside. Amicor Plus actually keeps your shoes at their purest and freshest – from the moment that you put them on for the first time.  

Amicor Plus is a self-replenishing fibre that can be woven through the liner of shoes, trainers and socks. It has been designed to provide lasting hygiene, freshness and a pure feel for you feet – that is completely gentle, soft and comfortable to wear.    


Shoes to be fresh in  

When you put Amicor Plus shoes on, wear them around and even when you slip them off, they will still keep that pure and fresh, new shoe feel – time after time.  

Amicor Plus is not a finish that will easily wear off the inside of your shoes – its’ pure effect will last for the lifetime of your shoes. No other product lasts this long – no other product will keep your shoes as fresh.    


Socks to be fresh in  

Amicor Plus has been designed to prevent odours from forming on our socks, so you can feel fresh and pure all day… or all night long. The fibre is as soft as cotton so is very comfortable to wear on our feet. You can relax, knowing that your feet will be fresh – for any occasion – even after a long, busy day, a long journey or a long night out. Keep it fresh and keep it pure.    


For healthy feet  

Amicor Plus is not just about freshness – it is also good for our feet. We all know that bacteria cause odour in our shoes and socks, but the same bacteria can also cause skin irritations (especially when we have sweaty feet).  

Amicor Plus keeps our feet more healthy by preventing the explosive growth of bacteria and fungi on our socks and inside our shoes. While you are wearing Amicor Plus socks, they will provide a gentle, safe and soft protective zone for your feet.  

Amicor Plus maintains an odour-free zone and is healthier for your beautiful feet.    


Extra Special Care  

In addition, our feet are prone to fungal infections such as athlete’s foot, and fungi can begin to damage our toe nails. Diabetic patients also need to take extra care with their feet – Amicor Plus provides socks and shoe linings with a lasting hygienic factor built in. Amicor Plus contains an anti-fungal treatment commonly used in over-the-counter foot preparations. Unlike messy creams and foot treatments, you simply put on fresh Amicor Plus socks and you’re ready. What can be simpler than that?      


Proof – We have put Amicor Plus socks to the test in two incredible comfort and endurance trials.  


The Dakkar Rally  

Two rally drivers endured the Dakkar to Paris route through the desert wearing Amicor Plus socks. This is what they had to say “Even after completing the toughest leg of the rally our socks didn’t smell, our feet were tired but still felt good. Amazing.”  


Ron Hill’s 24 hour Marathon Run  

Ron Hill, the UK’s legendary long distance runner, is a great advocate for Amicor Pure socks, having worn them non-stop during a marathon run that lasted for a full 24 hours. One of the factors that can really limit your performance in running is foot comfort. Ron wore his Amicor Pure socks specifically to help prevent the microbes that can cause discomfort and increasing odour.    


One day all trainers will be made this way  

At Amicor Marketing one thing simply amazes us. That none of the major trainer brands has tried to forge an exclusive deal with us for Amicor Plus liners. We think, in fact we know, that consumers would love to be able to buy trainers with Amicor Plus inside. Trainers are now collectors’ items and their lasting quality is part of what we, as consumers, want.  


Trainers are a way of life for people all over the world.  

There is simply nothing better than a pure, new pair of shoes. Amicor Plus keeps shoes like new.


Contact Us

For more information contact Amicor Marketing amicor.taf@adityabirla.com