There are many opportunities for promoting the Amicor brands and informing consumers about the products and how they can help to improve our overall health and hygiene. Amicor is a speciality brand that will still be new to many consumers and markets.
Research has shown that consumers like to be well informed and assured of the quality of Amicor products before they buy.
In Store
Point Of Sale / Bedding Leaflet
Leaflets are available to retailers of Amicor Pure branded products to put out in stores for consumers to take home and read or to pass on to family and friends or maybe discuss with their doctor. We can send stock held leaflets to a central retail office or distribution centre directly or they can be distributed with the goods supplied by the manufacturer. Please see the leaflets and labelling section for individual items available and how to order.
Bedding Video
There is a six minute video which is currently available in English, French and Italian. For other language voice-over possibilities, please contact Amicor Marketing directly.
In Store Training
Retailers can make sure that they are maximising sales opportunities by training sales staff about Amicor products. Please ask your supplier to provide you with a guide to the products that you have in store. If you ever have any questions about Amicor please contact us and we will be happy to help.
Mail Order and direct Mail
Please contact Amicor Marketing to discuss brand promotion and how to sell the whole Amicor Pure Healthy Sleep Environment together on one page. We will help you to source products to make up the whole bed, or in the future, the whole bed room!
Internet
Our research has shown that consumers and buyers looking for speciality products are highly likely to use the internet. This site, even though it is mostly in English, will provide up to date information for all potential ‘searchers’. We have included translations of our general press pack to provide international visitors with information.
If you have an internet site we can arrange links between our sites so that consumers can read about Amicor and then look for products and promotions.
Press Relations
Amicor was launched via a press relations programme across Europe and is still the most successful communication method due to the innovative science story behind the brand and our research into consumer health.
Amicor is always very interesting for the press and the subject of healthy textiles and smart materials is still very new. If you would like to publish a press release about Amicor products and would like our help, please contact us, or your supplier.
We would also like to feature your bulletin on this web site.
Consumer Advertising
Co-operative consumer advertising can be discussed via our major licensees. Please understand that a little bit of Amicor fibre goes a very long way! We do not have large budgets for advertising but are able to assist where possible. The most effective and targeted advertising that we have carried out has been in the speciality health and allergy press where the consumer interest and relevance is high.
Product promotions and give-aways are the responsibility of our licensees.
Joint Meetings
Please contact your Amicor Approved Supplier to arrange a joint meeting with us to discuss promotion.
