The Amicor brands have been designed as a stand alone brand or as a co-brand. Licensees have the opportunity to promote the combined benefits and strengths of their brand and the Amicor brand together. Our branding guidelines and artwork are designed to help you with this process.
The guidelines cover the correct use of the Amicor logos, photography, the full brand identity for packaging, labelling and mail order. They also contain recommended claims, diagrams and explanations on how Amicor products work in several languages.
The most successful products in store have used our brand identity and claims to full effect, making it easy for consumers to understand the healthy benefits that Amicor products offer them.
Marketing to the USA
Please note that due to FDA and EPA regulations, product claims for the USA market have to be written according to much stricter guidelines. If you are going to market Amicor products to the USA, please follow our USA branding guidelines. Amicor Marketing cannot be held responsible for products that are promoted to the USA without our knowledge and guidance.
The Guidelines
Our guidelines come in two parts – the visual guidelines as a printed presentation or in email form and the artwork on CD for both European and USA guidelines.
European Branding Guidelines and artwork disk English, Italian, French, German, Spanish, Portuguese, Swedish. These guidelines will also apply to other markets where the legislation allows.
USA Branding Guidelines and artwork disk in English and Spanish
All guidelines and artwork are available from Head Office. If you need high resolutions scans of photography or diagrams please arrange this with us in advance of requirement.
Product Claims
The branding guidelines also include suggested product claims, particularly for allergen control bedding. These claims have been written carefully to clarify Amicor’s position and effect and adhere to the general legal guidelines of the market region. It is the responsibility of Licensees to keep up to date with their local country legislation and to make sure that the claims made about Amicor products are legally secure.
Approval of Packaging and Use of the Amicor Trade Marks
All packaging and advertising developed using the Amicor Trade Marks must be approved by Amicor Marketing before going into production.
