| The Brands
Brand Update.
Amicor is a group of healthy fibres with anti-fungal or anti-bacterial properties. Each Amicor sub brand has been created to differentiate and communicate distinct benefits clearly to final consumers.
In 2005, the Amicor brand portfolio has been extended with the introduction of Amicor Breathe and Amicor Protect.
Amicor Pure - Lasting freshness with anti-allergens
- For beds, bedding, carpets and sleep wear.
- Proven to prevent odour, dust mites and allergens.
- Provides a healthier sleep environment for people with astham, rhinitis and eczema.
- Clinically tested on people with asthma, allerghic rhinitis and sinusitis.
- Fully tested and endorsed by Allergy UK.
- Anti-fungal and anti-bacterial high additive fibre
Brand Support
Amicor Pure Licensees are fully supported with stock point of sale in the major European languages, branding guidelines and artwork.
Amicor Breathe - Simply anti-allergy
- For beds and bedding.
- Prevents dust mites and their allergens.
- Provides a healthier sleep environment for people with asthma and rhinitis.
- The alternative blend for retailers who want to offer the benefits of Amicor Pure without an anti-bacterial additive.
- Fully tested and endorsed by Allergy UK.
- Anti-fungal high additive.
Brand Support
Amicor Breathe Licensees are supported with brand artwork which can be adapted for each customer, logos and consumer claims.
Amicor Plus - For fresh and healthy feet
- For socks, trainers, shoes and footwear.
- Keeps products fresh and healthy for longer.
- Prevents odour build up and cross contamination e.g. athlete's foot.
- Durable to 200 washes.
- Skin comfort trails by Inveresk research.
- Less of an irritant than 100% cotton.
- Anti-bacterial and anti-fungal fibre.
Brand Support
Amicor Plus Licensees are supported with two types of stock held swing tickets and branding guidelines for use of the logo on packaging.
Amicor Protect - Durable anti-bacterial
- For curtains, uniforms, beds and towels for healthcare and food preparation.
- Prevents the explosive growth of harmful bacteria.
- Keeps microbes to an absolute minimum.
- Has the highest durability of any anti-bacterial technology.
- Designed to withstand hospital laundering.
- Trails by Nottingham Trent University.
- Anti-bacterial high additive fibre.
Brand Support
Amicor Protect is supported with stock held sew in labels and branding guidelines for the use of the logo on packaging, advertisng and literature.
Amicor - Infused with refreshing fibres
- For active sportswear and performance clothing.
- Keeps your clothing refreshed all day long.
- Provides lasting personal comfort.
- Gentle, safe and soft anti-bacterial.
- Used with babies and for people with sensitive skin.
- Prevents microbes which can cause odour and skin irritation.
Brand Support
Amicor is supported with two types of stock held swing tickets and branding guidelines for the use of the logo on packaging and advertising.
A Flexible Branding Strategy
The Amicor brand identity has been designed to work on three levels.
- As a stand alone consumer or contract brand
- As a co-brand that supports manufacturer or retail brands.
- As a component brand on all types of packaging, point of sale or labelling.
Contact Us
To discuss how to best work with the Amicor Brand for your chosen market and distribution, contact amicor.taf@adityabirla.com
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